Social Media Marketing

Social Media Marketing Bootcamp

Course Overview: 

The course is designed to introduce students to the world of social media marketing and equip them with the tools and strategies that are necessary for building and executing successful social media marketing campaigns. The course provides a framework for understanding the unique opportunities and challenges of social media marketing. Students will learn how to effectively develop and implement a social media strategy to drive engagement, increase brand awareness and generate business leads.

Course Objectives:

•  To understand the role of social media in the current marketing landscape

•  To identify audiences and develop targeted social media campaigns

•  To learn how to use social media analytics to measure success

•  To create a social media marketing plan for an entire campaign

•  To identify appropriate social media platforms for specific business goals

•  To learn best practices for managing and maintaining social media accounts

Course Outline:

Week 1: Introduction to Social Media Marketing

•  Importance of social media marketing

•  Social media marketing objectives

•  Social media landscape

•  Identifying target audience

Developing a Social Media Strategy

•  Social media platform selection

•  Setting social media goals

•  Creating a content strategy

•  Campaign planning

Week 2: Creating Social Media Content

•  Best practices for social media content

•  Content types and formats

•  User generated content

•  Influencer marketing

Social Media Platform Management

•  Best Practices for Management

•  Social media listening

•  Social Media Advertising

•  Measuring social media return on investment

•  Metrics and analytics

•  Monitoring and tracking success

Week 3. Introduction to Facebook Advertising

•  Importance of Facebook Advertising for Businesses

•  Benefits of Facebook Advertising

•  Types of Facebook Ads

•  Components of a Great Facebook Ad

•  Setting advertising goals

Facebook Ads Manager and Business Manager

•  Introduction to Facebook Ads Manager

•  Creating a Facebook Business Manager account

•  Navigating the Ads Manager dashboard

•  Understanding the Ads Manager Structure

Week 4: Facebook Ad Targeting

•  Overview of Facebook targeting options

•  Identifying and creating target audience personas

•  Facebook Custom Audiences

•  Facebook Lookalike Audiences and Best Practices

Creating Successful Facebook Ad Campaigns

•  Understanding and choosing the right campaign objective

•  Setting up ad sets within a campaign

•  Facebook Ads creative dos and don’ts

•  Advanced Facebook Ads copywriting techniques

•  Best practices for Facebook Ad design

•  Ad placement optimization

•  Setting budget and bid strategies

Week 5. Facebook Pixel

•  Introduction to Facebook Pixel

•  Installing and setting up Facebook Pixel

•  Understanding events and conversions

•  Creating Custom Audiences with Facebook Pixel

•  Implementing Dynamic Ads with Facebook Pixel

Advanced Ad Targeting

•  Advanced Facebook targeting strategies

•  Split testing and A/B Testing

•  Geotargeting, mobile targeting, and device optimization

•  Advanced audience strategies

•  Retargeting and creating a funnel

Advanced Ad Optimization

•  Facebook Ads optimization strategies

•  Facebook Ads performance tracking and reporting

•  Understanding Facebook Ads metrics

•  Advanced bid strategies for Facebook Ads

•  Improving relevance score

•  Scaling Facebook Ads campaigns for success

Week 6: Troubleshooting Facebook Ads Campaigns

•  Common Facebook Ads mistakes and how to avoid them

•  Problems that may arise during campaign creation and management

•  Tips and tricks for resolving Facebook Ads issues

•  Facebook ads manager for agencies

Week 7: Putting It All Together: Developing A Social Media Marketing Plan

•  Students will create a social media marketing plan for an entire campaign