Social Media Management Mastery
Manage social pages with strategy, content, and consistency. Plan calendars, grow engagement, and build brands across platforms.
- Last Updated Dec 2025
- 35 Hours Lessons
- Capstone Project
- Earn Certificate
- 23 Course Peers
Course Lessons
- 5 Modules
- 25 Lessons
Level 1: Foundations of Social Media Management
- The Role of Social Media in Business & Brand Building
- Overview of Major Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest)
- Key Functions of a Social Media Manager
- Understanding Target Audiences & Platform-Specific Content Styles
- Setting Goals & KPIs for Social Media Management
Level 2: Content Planning, Creation & Scheduling
- Building a Content Strategy & Editorial Calendar
- Content Pillars, Brand Voice, and Visual Identity
- Writing Captions, Crafting Hooks & Choosing CTAs
- Designing Social Media Graphics & Videos
- Scheduling & Publishing Content Using Management Tools (e.g., Meta Business Suite, Zeeg AI, Buffer, Hootsuite, Later)
Level 3: Community Management & Audience Engagement
- Building Online Communities & Brand Loyalty
- Managing Comments, Messages & Brand Mentions
- Handling Negative Feedback & Crisis Communication
- Engaging Strategies to Boost Follower Retention & Brand Advocacy
- Automating Basic Engagement Tasks with AI & Chatbots
Level 4: Social Media Analytics & Performance Tracking
- Key Metrics to Monitor: Reach, Engagement, Follower Growth, CTR, Conversions
- Using Platform Insights & Third-Party Analytics Tools
- Creating Performance Reports & Data-Driven Recommendations
- Identifying Content Trends & Performance Patterns
- Adjusting Content Strategies Based on Analytics
Level 5: Multi-Account & Client Management
- Managing Multiple Accounts or Brands Effectively
- Using Collaboration Tools & Approval Workflows
- Onboarding Clients: Briefs, Contracts, KPI Agreements
- Reporting to Clients & Communicating Results Clearly
- Time Management & Productivity for Social Media Managers
About Course
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Your Instructor
Enema Onojah John is a digital marketing strategist, AI marketing automation specialist, and founder of Zeeg AI. He holds a PhD in Pharmacognosy.
As a doctoral researcher, he applies structured research thinking to customer acquisition, combining SEO, copywriting, paid acquisition, and intelligent AI automation to build predictable growth systems for service businesses, agencies, and law firms.
At Learn Afrique, he teaches implementation first marketing. Students learn how search engines rank pages, how to design high converting content, and how to deploy AI driven workflows that automatically capture and nurture leads.
His approach blends data analysis, user psychology, and automation so learners can compete globally with repeatable systems.
Enema is passionate about helping African professionals develop location independent income and technical leverage.
His training focuses on practical execution and real business outcomes, equipping students with deployable marketing and AI automation skills they can immediately use for clients or their own ventures.
At Learn Afrique, the mission is straightforward: equip people with modern marketing intelligence and AI automation capability that expands opportunities beyond geography.
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