Local Services Ads Mastery
Get more local clients using service ads. Learn targeting, reviews, budgeting, and trust-building to grow your service business.
- Last Updated Dec 2025
- 35 Hours Lessons
- Capstone Project
- Earn Certificate
- 23 Course Peers
Course Lessons
- 9 Modules
- 41 Lessons
Level 1: LSA Foundations & Business Setup
- What Are Google Local Services Ads (LSA) & How They Work
- LSA vs. Google Search Ads vs. Organic Listings
- The Role of Google Screened & Google Guaranteed Badges
- Setting Up a Google My Business Profile for LSA Compatibility
- LSA Dashboard Overview: Navigating the Platform
- Exercise: Explore LSA Categories & Check Business Eligibility
Level 2: Account Creation, Verification & Compliance
- Step-by-Step Account Setup Walkthrough
- Business Verification: Background Checks, Licensing & Insurance Uploads
- Service Areas, Hours, and Business Details Setup
- Building a High-Converting LSA Profile with Reviews & Highlights
- Linking Google Business Profile & Managing Multi-Location Accounts
- Exercise: Complete Verification & Optimize a Sample Business Profile
Level 3: Core Ad Mechanics, Budgeting & AI-Driven Lead Management
- How LSA Bidding Works: Pay-Per-Lead System Explained
- Understanding LSA Ranking Factors: Reviews, Proximity, Responsiveness, Budget
- Budget Management: Setting Weekly Caps & Adjusting for Seasonality
- Lead Management: Accepting, Booking, or Disputing Leads
- Lead Management: Using CRM Systems & AI Tools for Lead Qualification
- Lead Management: Automating Responses & Follow-Ups with AI Integrations
- Exercise: Manage Sample Leads, Practice Disputes, Set Up an AI-Based Response Flow
Level 4a: Home Services (Plumbers, Electricians, HVAC, Pest Control)
- Unique Compliance & Licensing Requirements
- Service Area Targeting for Home-Based Services
- Managing Emergency & Urgent Lead Types
- AI-Driven Instant Response for Home Services
Level 4b: Professional Services (Lawyers, Real Estate Agents, Financial Services)
- Google Screened Badge Process for Professional Services
- How Reviews & Responsiveness Impact Lawyer/Professional Rankings
- AI for Legal/Consultation Lead Qualification & CRM Integration
Level 4c: Healthcare & Wellness Services (Chiropractors, Therapists, Dentists)
- Navigating Industry Compliance with Google
- Managing Appointment-Based Leads vs. On-Demand Leads
- AI Tools for Intake Forms, Scheduling, and Follow-Ups
Level 4d: Cleaning, Moving, and Repair Services
- Highlighting Special Offers & Seasonal Campaign Adjustments
- Managing High-Volume, Low-Ticket Leads with Automation
- Using AI for Review Requests & Customer Feedback Loops
- Exercise: Create Industry-Specific Lead Flow Plans & AI-Enhanced Lead Handling Scripts
Level 5: Advanced Optimization, Scaling & AI Mastery
- Advanced Ranking Optimization: Balancing Budget, Reviews, and Responsiveness
- Data-Driven Decisions with LSA Insights & Reports
- Leveraging AI for Predictive Lead Scoring
- Leveraging AI for Automated Lead Nurturing
- Leveraging AI for Review Generation & Reputation Management
- Scaling LSA for Multi-Location Businesses & Agencies
- Pricing & Packaging Your LSA Management Services
- Staying Updated with LSA Policy Changes & AI Innovations
About Course
Google’s Local Service Ads (LSA) are a game-changer for local businesses — placing you at the very top of Google Search and only charging for real leads, not clicks.
But most business owners don’t know how to set them up properly, which means missed clients and wasted ad spend.
This Local Service Ads Mastery is designed to help you launch and optimize your LSA campaigns step by step.
From setting up your profile and getting Google Guaranteed to choosing the right services, budgets, and service areas, you’ll learn how to generate high-quality leads that turn into paying customers.
We’ll also cover reputation management (reviews), troubleshooting account issues, and advanced strategies to maximize return on investment. By the end of this course, you’ll have a fully optimized LSA profile that consistently brings in leads.
Requirements
- A local service business (law, HVAC, plumbing, cleaning, medical, etc.).
- A verified Google Business Profile.
- Basic computer and internet access.
Who It's For
- Local service providers (lawyers, doctors, plumbers, HVAC, electricians, real estate, etc.).
- Marketing professionals who want to run LSAs for clients.
- Freelancers & agencies offering lead generation services.
- Business owners looking to dominate Google’s top search results in their area.
Your Instructor
Enema OJ is a digital marketing consultant and software engineer, a passionate mentor who seeks to bring out the best potential in people.
He is the founder of Web and Digital Africa, an online community dedicated to mentoring young people in digital skills such as SEO, web development, content writing, and other digital marketing skills.
Enema OJ is currently studying Pharmacognosy (PhD) at the University of Uyo, Uyo, Nigeria. He has authored several academic publications and books.
As a writer, Enema seeks to employ his huge experience in research and personal life in helping people gain relevant information for better growth and fulfilment.
Start Learning
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