Google Ads Mastery
Run Google ads that convert. Master keywords, bidding, targeting, and tracking to generate leads and scale profitable campaigns.
- Last Updated Dec 2025
- 35 Hours Lessons
- Capstone Project
- Earn Certificate
- 23 Course Peers
Course Lessons
- 11 Modules
- 60 Lessons
Level 1: Google Ads Foundations & Account Setup
- Introduction to Google Ads & Its Role in Digital Marketing
- Google Ads Ecosystem: Search, Display, YouTube, Shopping, Performance Max
- Setting Up a Google Ads Account & Understanding Billing Structure
- Navigating the Google Ads Interface & Campaign Structure
- Google Ads Policies, Compliance & Common Pitfalls
- Exercise: Set Up a Google Ads Account and Explore Interface
Level 2: Core Campaign Mechanics, Budgeting & AI-Powered Tools
- Understanding Campaign Types, Objectives & Ad Group Structure
- Keyword Research Basics & Match Types (Broad, Phrase, Exact)
- Introduction to Smart Bidding Strategies: CPC, CPA, ROAS, Maximize Conversions
- Budget Management: Daily Budgets, Shared Budgets, Seasonality Adjustments
- Manual vs. Automated Bidding for Search Campaigns
- Ad Extensions (Sitelink, Callout, Call, Structured Snippets)
- Setting Up Conversion Tracking with Google Tag & Google Analytics 4
- Leveraging AI Tools for Keyword Research & Forecasting
- Leveraging AI Tools for Ad Copywriting & Creative Generation
- Leveraging AI Tools for Automated Bidding & Rules
- Exercise: Launch a Test Campaign with Smart Bidding & Conversion Tracking
Level 3a: Search Ads Mastery (Intent-Driven Advertising)
- Crafting High-Converting Search Ads (Responsive Search Ads)
- Ad Extensions (Sitelink, Callout, Call, Structured Snippets)
- Quality Score Factors & Improving Ad Rank
- AI for Search Ads: Automated Ad Copy, Dynamic Keyword Insertion
- Exercise: Launch & Optimize a Search Campaign with AI-Powered Copy
Level 3b: Display Ads Mastery (Awareness & Retargeting)
- Google Display Network (GDN) Basics & Targeting Options
- Designing Banner Ads & Responsive Display Ads
- Audience Targeting: Affinity, In-Market, Custom Audiences
- Retargeting with Display Ads & Smart Display Campaigns
- AI Tools for Banner Creation & Automated Display Campaign Management
- Exercise: Create a Retargeting Display Campaign Using Smart Display Options
Level 3c: Video Ads Mastery (YouTube Ads)
- Introduction to YouTube Ad Formats: In-Stream, Discovery, Bumper
- Targeting Options for YouTube: Demographics, Interests, Custom Intent
- Crafting Compelling Video Ad Scripts & Creative Best Practices
- AI-Powered Video Editing Tools & Audience Prediction Models
- Measuring Video Campaign Success: CPV, View Rate, Engagement Metrics
- Exercise: Launch a YouTube Video Ad Campaign with AI-Enhanced Creative
Level 3d: Shopping Ads Mastery (E-commerce Focus)
- Google Merchant Center Setup & Product Feed Management
- Shopping Campaigns vs. Smart Shopping vs. Performance Max for E-commerce
- Optimizing Product Data for Maximum Visibility
- AI Tools for Feed Management, Price Monitoring, & Competitive Analysis
- Exercise: Set Up a Shopping Campaign and Optimize Product Feed
Level 3e: Performance Max Campaigns (All-in-One Automation)
- What is Performance Max & How It Works
- Best Practices for Audience Signals, Creative Assets & Product Feeds
- Leveraging AI for Asset Creation & Predictive Targeting
- Data-Driven Optimization Techniques for Performance Max
- Exercise: Launch a Performance Max Campaign with AI-Driven Assets
Level 4: How to Create Google Ads for a Specific Business Need
- Leads
- Physical Products
- Digital Products
- Services
- Real Estates
Level 5: Advanced Optimization, Reporting & AI Integration
- Using Google Ads Editor for Bulk Management
- Advanced Audience Strategies: Custom Segments, Combined Audiences
- Automation with Rules, Scripts & AI-Powered Alerts
- Attribution Models & Conversion Tracking Analysis
- AI Tools for Automated Reporting, Budget Reallocation & Performance Forecasting
- Exercise: Automate Reporting & Apply AI-Based Optimization Suggestions
Level 6: Scaling Campaigns, Client Management & Agency Growth
- Scaling Across Channels: Integrated Search, Display, YouTube & Shopping
- Managing Multiple Accounts with MCC (Manager Account)
- Client Onboarding, KPIs Setting & Transparent Reporting
- Building a Google Ads Service Offering for Agencies
- Staying Updated with Google Ads Platform Changes & AI Trends
About Course
Google Ads is one of the most powerful platforms for driving targeted traffic, leads, and sales — but it can be confusing if you don’t know what you’re doing. Many businesses waste thousands of dollars on poorly set-up campaigns.
This Google Ads Mastery is designed to take you from complete beginner to confident advertiser in weeks. You’ll learn step by step how to set up your account, run profitable campaigns, optimize performance, and scale results without wasting money.
From keyword research to writing high-converting ad copy and mastering bidding strategies, this program covers everything you need to succeed in Google Ads. We’ll also explore advanced tactics like remarketing, YouTube Ads, and automated bidding.
By the end of this course, you’ll have the skills to launch and manage Google Ads campaigns for yourself, your business, or clients.
Requirements
- No prior Google Ads experience required.
- A Google Ads account (free to set up).
- A small ad budget (recommended $5–10/day for practice).
Who It's For
- Entrepreneurs & small business owners who want more sales.
- Freelancers & marketers who want to offer PPC services.
- Beginners who want to start a digital marketing career.
- Anyone who has tried Google Ads before but struggled with results.
Your Instructor
Enema OJ is a digital marketing consultant and software engineer, a passionate mentor who seeks to bring out the best potential in people.
He is the founder of Web and Digital Africa, an online community dedicated to mentoring young people in digital skills such as SEO, web development, content writing, and other digital marketing skills.
Enema OJ is currently studying Pharmacognosy (PhD) at the University of Uyo, Uyo, Nigeria. He has authored several academic publications and books.
As a writer, Enema seeks to employ his huge experience in research and personal life in helping people gain relevant information for better growth and fulfilment.
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