Facebook Ads Mastery
Launch FB ads that convert. Learn targeting, creatives, budgeting, and optimization to generate sales consistently.
- Last Updated Dec 2025
- 35 Hours Lessons
- Capstone Project
- Earn Certificate
- 23 Course Peers
Course Lessons
- 13 Modules
- 69 Lessons
Module 1: Introduction to Facebook Advertising
- What is Facebook Advertising?
- Understanding Meta Business Ecosystem (Facebook, Instagram, Messenger, Audience Network)
- Facebook Ads vs. Boosted Posts
- Why Facebook Ads Still Work in 2025
- Key Advertising Terms (Reach, Impressions, CPM, CPC, CTR, CPA, ROAS)
Module 2: Setting Up the Foundation
- How to Create a Facebook Business Manager Account
- Navigating Meta Business Suite vs. Ads Manager
- Setting Up Ad Accounts, Pages, and Instagram Connections
- Adding Team Members & Roles
- Business Verification & Security Best Practices
Module 3: Understanding the Facebook Ads Funnel
- The AIDA Model & Customer Journey on Facebook
- TOFU (Top of Funnel): Awareness & Reach Campaigns
- MOFU (Middle of Funnel): Consideration Campaigns
- BOFU (Bottom of Funnel): Conversion & Retargeting Campaigns
- Mapping Your Funnel Strategy
Module 4: Meta Pixel & Conversion API (CAPI) Mastery
- What is the Facebook Pixel and Why You Need It
- Setting Up Domain Verification
- Installing Pixel on Websites (Shopify, WordPress, Custom Sites)
- Setting Up Standard Events & Custom Events
- Introduction to Conversion API (CAPI) for iOS 17+
- Using Google Tag Manager with Facebook Pixel
- Pixel Testing & Troubleshooting
Module 5: Audience Targeting & Data Strategy
- Core Audiences (Demographics, Interests, Behaviors)
- Custom Audiences (Website Visitors, Customer Lists, App Users)
- Lookalike Audiences & How to Scale Them
- How to Use Facebook Audience Insights
- Retargeting Strategies: Warm & Hot Audiences
- Audience Stacking & Segmentation
Module 6: Crafting High-Converting Ads
- Ad Formats Explained: Image, Video, Carousel, Collection, Lead Ads
- Best Practices for Ad Creatives (Copy, Visuals, CTAs)
- Writing Scroll-Stopping Ad Copy
- The Hook, Story, Offer Framework
- Facebook Ad Policies & Common Violations
- Creative Testing & Scaling Winning Ads
Module 7: Campaign Objectives & Optimization
- Overview of Campaign Objectives: Awareness, Traffic, Engagement, Leads, Sales
- Choosing the Right Objective for Your Funnel Stage
- Understanding Optimization Events & Learning Phase
- Budget Optimization: ABO vs. CBO (Campaign Budget Optimization)
- Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
- Daily Budget vs. Lifetime Budget Best Practices
Module 8: Testing, Scaling & Budget Management
- Creative Testing Frameworks (Single Variable Testing)
- Ad Set Testing Strategies (Targeting, Placements, Bidding)
- Scaling Strategies: Vertical vs. Horizontal Scaling
- Budget Allocation Across Funnel Stages
- Identifying Ad Fatigue & Refreshing Creatives
- Scaling with Manual Bidding
Module 9: Facebook Ads Analytics & Reporting
- Understanding Ads Manager Reporting Dashboard
- Key Metrics to Monitor for Each Campaign Objective
- Custom Reports & Saved Reports
- Attribution Settings: Click, View, Engagement Windows
- Reading Breakdown Reports (By Age, Placement, Device)
- How to Make Data-Driven Decisions
Module 10: Advanced Strategies & Tactics
- Advanced Retargeting Sequences
- Dynamic Product Ads & Catalog Sales
- Facebook Leads to CRM Automation (Zapier, Make, etc.)
- Using Offline Events for Conversion Tracking
- Campaign Duplication & Scaling with Advanced Structures
- Geo-targeting for Local & International Campaigns
Module 11: Managing Facebook Ads for Clients & Agencies
- Client Onboarding & Access Management
- Reporting & Communication Frameworks
- Managing Multiple Ad Accounts Effectively
- Setting Realistic KPIs & Client Expectations
- Scaling Facebook Ads Service as an Agency
Module 12: Specific Facebook Ads Campaign Examples
- Facebook Ads for E-commerce & Physical Products
- Facebook Ads for Local Businesses
- Facebook Ads for Lead Generation & High-Ticket Sales
- Facebook Ads for Digital Products
- Using AI Tools for Ad Creation & Analytics
Module 13: Client Acquisition
- How to get clients to pay you for Facebook ads
About Course
Facebook and Instagram Ads are the fastest way to reach new customers, but many businesses waste money because they don’t understand how to run ads profitably.
This Facebook Ads Mastery is designed to take you from complete beginner to confident advertiser in just a few weeks.
You’ll learn step by step how to set up campaigns, create engaging ads, target the right audience, and scale your results without burning money.
We’ll cover everything from technical setup (Pixel, Events Manager) to advanced strategies (retargeting, lookalike audiences, ad scaling). You’ll also get templates, ad examples, and practical exercises to help you run profitable campaigns.
By the end of this course, you’ll have the skills to confidently launch and manage Facebook Ads for yourself, your business, or clients.
Requirements
- No prior Facebook Ads experience required.
- A Facebook Business account (free to set up).
- A budget for ad spend (recommended $5–10/day to practice).
Who It's For
- Business owners who want to grow sales with Facebook Ads.
- Freelancers who want to offer Facebook Ads as a service.
- Beginners who want to start a digital marketing career.
- Marketers who want to improve their ad results and ROI.
Your Instructor
Enema OJ is a digital marketing consultant and software engineer, a passionate mentor who seeks to bring out the best potential in people.
He is the founder of Web and Digital Africa, an online community dedicated to mentoring young people in digital skills such as SEO, web development, content writing, and other digital marketing skills.
Enema OJ is currently studying Pharmacognosy (PhD) at the University of Uyo, Uyo, Nigeria. He has authored several academic publications and books.
As a writer, Enema seeks to employ his huge experience in research and personal life in helping people gain relevant information for better growth and fulfilment.
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