AI and Marketing Automation Mastery
Use AI for content, SEO, ads, email, and analytics. Automate campaigns to save time, cut costs, and scale growth.
- Last Updated Dec 2025
- 35 Hours Lessons
- Capstone Project
- Earn Certificate
- 23 Course Peers
Course Lessons
- 5 Modules
- 24 Lessons
Level 1: Foundations of Marketing Automation & AI
- Introduction to Marketing Automation: Goals, Benefits, Use Cases
- The Role of AI in Modern Marketing Automation
- Overview of AI & Automation Tools (Zeeg AI)
- The Marketing Funnel: Awareness, Engagement, Conversion, Retention
- Automation Mapping: Understanding Triggers, Actions, Conditions, Workflows
Level 2: AI-Powered Lead Generation & Customer Segmentation
- Using AI for Lead Scoring, Qualification & List Building
- AI Chatbots & Conversational Marketing Tools
- Data Enrichment & Customer Profiling with AI Tools
- Audience Segmentation & Personalized Messaging with AI Automation
- Ethical Considerations and Transparency in AI-Generated Copy
Level 3: AI in Email, SMS & Omnichannel Marketing Automation
- Automating Email Marketing Campaigns with AI-Powered Tools
- Social Media Copy: Posts, CaSmart Personalization with AI: Subject Lines, Body Content, Offers
- AI-Driven SMS & WhatsApp Marketing Automations
- Using AI for Behavioral Triggers, Abandoned Cart Recovery & Drip Campaigns
Level 4: AI-Powered Sales Funnels, CRM Integration & Conversion Automation
- Building Automated Sales Funnels with AI-Powered Tools
- Automating Follow-Ups, Appointments & Sales Sequences with AI
- AI in Predictive Analytics for Funnel Optimization
- AI Agents for various purposes (Zeeg AI & N8N)
- AI-powered Chatbots
Level 5: AI in Marketing Analytics, Reporting & Performance Optimization
- AI-Powered Analytics Tools & Dashboards (Google Analytics 4 + AI Tools)
- Real-Time Performance Monitoring with AI Integrations
- Using AI for Predictive Analytics & Campaign Forecasting
- Automating Reporting Workflows with AI-Generated Insights
- Budget Reallocation & Campaign Adjustments Based on AI Analysis
About Course
AI has completely transformed digital marketing — from how we create content to how we run ads and personalize customer experiences. But most businesses and marketers still don’t know how to fully leverage AI to grow faster while saving time and money.
This AI and Marketing Automation Mastery program is designed to help you master the latest AI-powered strategies and tools.
You’ll learn how to use AI for SEO, content writing, email, ads, analytics, and customer engagement — with real-world examples and practical exercises.
We’ll explore the top AI tools of 2025, how to integrate them into your workflow, and how to build scalable campaigns powered by automation.
By the end of this course, you’ll be able to run smarter, faster, and more profitable marketing campaigns — with AI as your growth partner.
Requirements
- No technical AI knowledge required.
- Basic familiarity with digital marketing concepts.
- A laptop with internet access.
Who It's For
- Digital marketers who want to stay ahead of the curve.
- Entrepreneurs & business owners who want to grow faster with AI.
- Freelancers & agencies who want to offer AI-powered marketing services.
- Beginners who want to future-proof their marketing career.
Your Instructor
Enema OJ is a digital marketing consultant and software engineer, a passionate mentor who seeks to bring out the best potential in people.
He is the founder of Web and Digital Africa, an online community dedicated to mentoring young people in digital skills such as SEO, web development, content writing, and other digital marketing skills.
Enema OJ is currently studying Pharmacognosy (PhD) at the University of Uyo, Uyo, Nigeria. He has authored several academic publications and books.
As a writer, Enema seeks to employ his huge experience in research and personal life in helping people gain relevant information for better growth and fulfilment.
Start Learning
Your account and course access will be created instantly after payment.