Copywriting with AI Mastery
Write persuasive copy using AI and proven formulas. Capture attention, build trust, and inspire action across platforms with measurable results.
- Last Updated Dec 2025
- 35 Hours Lessons
- Capstone Project
- Earn Certificate
- 23 Course Peers
Course Lessons
- 5 Modules
- 26 Lessons
Level 1: Copywriting Foundations & Principles
- The Purpose & Psychology of Copywriting
- Core Elements of Effective Copy: Attention, Interest, Desire, Action (AIDA)
- Understanding Your Audience: Pain Points, Desires, and Objections
- Crafting Headlines, Hooks, and Calls to Action
- Introduction to Storytelling in Copywriting
Level 2: AI in Copywriting: Opportunities & Limitations
- The Rise of AI in Content & Copywriting
- Overview of Top AI Copywriting Tools: Zeeg AI
- How AI Assists in Brainstorming, Drafting, Editing, and Variant Testing
- Limitations of AI in Copywriting & How to Avoid Common Pitfalls
- Ethical Considerations and Transparency in AI-Generated Copy
Level 3: Writing Copy for Different Formats with AI Support
- Website Copy: Homepages, About Pages, Service Pages, Product Pages
- Social Media Copy: Posts, Captions, Ad Headlines, Engagement Hooks
- Email Marketing Copy: Subject Lines, Body Copy, Sequences, CTAs
- Ad Copy for Paid Media: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads
- Sales Pages & Landing Pages: Headlines, Body, Offers, Testimonials, Guarantees
- Using AI for Multichannel Copy Creation and Adaptation
Level 4: Persuasive Techniques, Copy Formulas & AI Application
- Classic Copywriting Formulas: AIDA, PAS, FAB, Before-After-Bridge
- Incorporating Psychological Triggers: Scarcity, Social Proof, Urgency, Authority
- Structuring Offers for Maximum Impact
- Using AI for Prompted Formula Writing & Persuasive Variant Testing
- Editing & Polishing AI-Generated Copy to Match Brand Voice and Style
Level 5: AI-Driven Copy Strategy, Testing & Optimization
- Creating Copy Briefs with AI Assistance
- AI for Market Research, Audience Insights & Competitor Analysis
- Split Testing Headlines, CTAs & Messaging with AI Tools
- Copy Performance Tracking & Optimization with Analytics & AI Feedback Loops
- AI-Powered Workflows for High-Volume Copywriting Projects
About Course
Every successful business thrives on powerful words that sell. In this course, you’ll learn how to transform simple writing into persuasive copy that grabs attention, builds trust, and drives sales.
From the foundations of psychology to proven formulas like AIDA and PAS, we’ll break down the step-by-step process of writing effective copy for websites, ads, emails, and more.
You’ll see real-world examples, practice writing exercises, and learn how to analyze and improve your own copy.
By the end of this course, you’ll have the skills to write persuasive content for yourself or your clients — and the confidence to sell with words.
Whether you’re an entrepreneur, marketer, freelancer, or beginner, this course will equip you to succeed in today’s digital marketplace.
Requirements
- No prior copywriting experience required.
- Basic English writing skills.
- A laptop and internet connection.
Who It's For
- Entrepreneurs who want to sell more with their words.
- Freelancers who want to offer copywriting as a service.
- Marketers who want to improve ad performance.
- Beginners who want to start a copywriting career.
Your Instructor
Enema OJ is a digital marketing consultant and software engineer, a passionate mentor who seeks to bring out the best potential in people.
He is the founder of Web and Digital Africa, an online community dedicated to mentoring young people in digital skills such as SEO, web development, content writing, and other digital marketing skills.
Enema OJ is currently studying Pharmacognosy (PhD) at the University of Uyo, Uyo, Nigeria. He has authored several academic publications and books.
As a writer, Enema seeks to employ his huge experience in research and personal life in helping people gain relevant information for better growth and fulfilment.
Start Learning
Your account and course access will be created instantly after payment.